VP, Brand & Corporate Communications · Berlin, remote

Led brand, creative, and corporate communications, building a distinctive brand that supported the company’s growth and evolution.

Instrumental in growth from $25M to $150M ARR over four years.

• Created and evolved the brand strategy and overall identity, including a genuinely distinctive visual system.
• Ran brand as a product: iterative, refined through feedback and testing.
• Owned positioning and messaging, and consistency across external and internal channels.
• Managed media relations and press; partnered with analyst relations to support category creation.
• Built thought leadership with executives and outside experts.
• Drove adoption of brand inside a previously brand-resistant culture.

Eight years across product marketing, creative, and brand — consistently at the seam between what the product does and why a customer should care.

• Senior Director, Product Marketing2019–2021
• Senior Director, Creative & Brand2018–2019
• Director, Creative & Brand2017–2018
• Director, Product Marketing2013–2017

• Built an integrated approach across platform and solutions, with messaging for both vertical and platform-level audiences.
• Established growth drivers, sales toolkits, and scalable processes; partnered with demand gen on predictable pipeline models.
• Led creative and brand through a product- and customer-focused lens, including customer marketing, user groups, and advisory boards.
• Led launches and go-to-market: messaging, positioning, packaging, pricing, personas, and customer insight.

Strategy Director · New York

Agency strategist embedded with Fortune 100 and 500 healthcare clients, driving demand through digital strategy.

Senior Creative Technologist · New York

Solved problems through customer insight, UX, and digital execution.